The Entrepreneur’s Best Friends

December 11th, 2009 | Posted in Affiliate Marketing, Personal | by Michael Hobach

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I wanted to share something with you today, that is inspired by an Email that I received from a long time source of 'niche information…

I was thinking after I received this Email – I'll share more about where to signup to get on this list if you wish towards the end of this post.

It's true! Just two little words rule a every Entrepreneur's world…

Risk and Fear

Over the past several years I've been showing people how to make money – I will be the first to tell you that if you take two people and have them do the exact same thing, one will succeed and the other will fail. Why? Because of who they are inside!

Some people are risk avert - always wanting guarantees… thinking that if someone would just show them step-by-step how something works for others, then they too could do it and be successful.

Some people love taking risks in certain parts of their lives – they will jump out of perfectly good airplanes, or ride their motorcycle without protective gear… almost as if they love taking risks with their lives.

Fear, or lack of fear seems to be what makes these people take the risks that they do…

So what makes one person successful and another not?

I really do think that it has to do with how we each emotionalize the implied Risk in starting a business in the form of Fear…

I know – blah blah blah…

But seriously – if you are one who is so fearful of failure, then maybe you should stay in your cubicle. If you are one who is always looking for the 'sure thing' – then maybe you should just work for someone else.

Being in business takes a certain hardness, and fearlessness if you will. Something inside that makes you decide – then stick with it until it DOES work.

I've been self employed most of my life – something happened to me when I was a kid… well several things happened to me. If you talk to some friends they will tell you that it was probably the screwdrivers in the outlet – but I'm not sure that that was it…

Lets just say that my father told me over and over that I didn't have to be like all the other kids – that I should do what I wanted to do. The funny thing is that when you are a kid you have little fear. No one has filled your head will all of those negative things that would happen to you if you did something one way or didn't do something another way. I will reassure you that I have failed – I've failed a lot in my lifetime. In the beginning it hurt and made me wonder if I stopped being different would I not fail… Hmmm…

Everyone has failures – I've had two marriages fail… but I've got 4 wonderful children (and one grand daughter) as a result. So the risk worth it for me! Will I do it again? Probably, but without producing anymore children of course – too old for that you know! (wink)

I've also had many business ventures fail, or not make it as I had hoped. But I have also had several very successful businesses and once you figure out what doesn't work – you just need to remember that and not do it ever again! Figure out what works and keep doing it over and over.

Think outside the box – smaller is better!

I think what hits most people too is that they think inside the box about business! They think that you have to create something that may become too big to handle – something that just keeps growing and growing… maybe out of control!

The last very successful business that I started did just that – and now there are more than a dozen employees. I am glad that I'm not there to deal with all of that! I like it small – maybe several small businesses at once – easier to deal with…

Ok – so what does this have to do with everything that I have been talking about?

Think… if you find a way to make a couple hundred a month and then you create another – not just like it – but the same business model – all making small amounts of money – all simple to manage – and all easy to do… and duplicate!

That's how we make money the easy way on the Internet!

Do you want me to do this for you?

Do you want me to take you by the hand and show you?

If you answer YES to both or either of these, are you willing to give me a piece of it forever? Think about it and let me know – I'm curious what you are thinking.

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The Email that sparked my blog post today was sent to me by Paul Evens. You can check out his nichology site by clicking here.

Also – if you are looking to get started making money online then I would recommend two programs/systems to review – I own both of them (no I wasn't given a copy to say it's good!) and these two are really written for the newbie – get started today.

First program by George Brown – Google Sniper – just click here

Second program by Michael Jones – The Affiliate Code – just click here

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I have purchased several other (new) programs and I'm not impressed by what I'm seeing – too much of the 'me too' thing going on. I've even requested refunds! See – that happens… but know that I am evaluating if these new programs show something new, or if a newbie would be able to make it work…

I wish that I could take away all of your fear and tell you that there is no risk. The truth is that the risk of failure is much greater if you do absolutely nothing.

To your continued success…

Michael Hobach

Tags: Airplanes, Best Friends, Cubicle, Email, Entrepreneur, Exact Same Thing, Failure, Fear, Fearlessness, Guarantees, How To Make Money, Long Time, Motorcycle, Niche, Protective Gear, Risk, Screwdrivers, Sure Thing, Time Source

Secrets To Marketing Success Uncovered

October 9th, 2009 | Posted in General | by Michael Hobach

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While it is important to have a good product or service to offer, this is often just not enough to realize major sales upon release. When a runaway hit is desired, planning needs to go well beyond the actual product. In many cases, success or failure is determined not necessarily by the item offered to consumers but the manner in which it is offered to them. Marketing, in short, can make or break a product. It can also make or break a company.

Products that sell incredibly well are very often not the best of their kind out there. They might not even be the most reasonably priced. Still, people will line up to get them and even feel compelled to purchase them. In many cases, consumers believe they have to have a particular product to be happy. They might not even really need the product and they might even see a better one as they are on the way to make the purchase, yet their cash will be plunked down for item X no matter what.

If you are ready to exercise this kind of marketing power to the benefit of your own products and services, you need to look at the secrets that highly successful marketers use every day.

Marketing efforts that manage to turn a decent product into one that people think they cannot live without target consumers in a slightly different way. On the surface the ads used might look the same as all others, but pay close attention and the differences will stand out. Marketers that enjoy runaway successes tend to speak to consumers on a different level than just run of the mill good marketers will.

When real success out of marketing is desired, it is important to understand these things about human beings:

1. People have innate triggers they will respond to – Just as most animals will fiercely protect their young and some animals will migrate during set seasons and travel to set places, people are also preprogrammed in many ways. When marketing campaigns trigger the right programming cues, people will respond.
    
2. People act on emotions – Marketing campaigns that are designed to elicit certain emotions or desires can enjoy huge success. When people believe a product will help them look like the people in the commercials, enjoy the same level of happiness displayed on a screen or have the same level of appeal to the opposite sex, they will make purchases.
    
3. People respond to symbols – The language of symbols is one that has been used by people for eons. When marketing campaigns use the right symbols to elicit trust, desire or emotions, consumers tend to respond by opening their wallets.
    

These are just a few of the truths about people that highly successful marketing campaigns are built around. When campaigns reach out and speak to people on the innate or subconscious level, a runaway hit can be enjoyed. If they do not, even the best product of its kind might not enjoy runaway success.

 

Tags: Ads, Animals, Benefit, Bet, Campaigns, Commercials, Consumers, Cues, Day Marketing, Decent Product, Desires, Emotion, Emotions, Exercise, Failure, Human Beings, Marketers, Marketing Campaigns, Marketing Efforts, Marketing Power, Marketing Success, People, Secrets Success, Subconscious Level, Success, Successes, Successful Marketing, Target Consumers, Travel