Build It And They’ll Come Or Will They

What you most need to know, then, is how to build that small-niche site.

To reiterate, the purpose of this site is to develop a very consumer-specific website that provides information and resources for the person who is looking to buy a product of this type.  That's from the buyer's perspective. 

But you have search engines to please, too, so that content will need to do double-duty and also help you be found and ranked well for your target keywords and target audience.

There are two basic components to these small sites.  Those are

1. Articles and buyer-centric information
2. Products

The pages of your website will be split amongst these two components.  It probably should not be a straight 50/50 split.  The division should be weighted more in favor of information than products.  This will serve two purposes:

1. Information gives the buyer all the supporting information and details they need to decide to buy.
2. Information provides more feed for search engines so that buyers can find you.

However you decide to structure the actual website, it should have a simple division-information and products.

The product pages are simple.  Create a page for each individual product that gives the specifics on the product (often the information provided by the affiliate).  You need to give enough detail without overdoing it.  Set up the product pages so that when the visitor performs the desired action-clicks a 'buy' button, or opts for a free sample or service-they are taken to the affiliate website, where they [hopefully] will order and purchase your product.

The informational pages require a little bit more work, but not too much.  Each of these pages should host one piece of supporting information which helps your visitor decide to buy.  It should be an article, product review, or product comparison.  As you'll learn later, these are the things that will really draw the very specific and targeted ready to buy consumers that you want.  This is the information that they are looking for just prior to purchase, and so it is the information that is most likely to net serious buyers, and not just curious visitors.

Back to our example, if we have five muscle-building supplements, we'll have five pages of products and perhaps ten pages with articles and comparisons.  Use the articles to address the concerns of people in the market for supplements, and include topics important to them.  They might be side-by side comparisons, reviews of specific powders, or topics such as "Five Tips for Building More Muscle."

Now you've given your already needy buyers the two things they need to decide to buy your products-additional information, and the place to make the purchase.

Bottom line – if you have a passion and you have the information that others want (not need), then venture into this are first. Once you have something online and you feel comfortable then consider researching some niche that is hot and do the samething with that. Don't do just one – keep building and adding more and more sites for more and more niches.

To your continued success,

Michael Hobach

A Lot of Little Things Equals Something Big

Here is a concept… Setup a lot of little things that each generate a small amount each on their own!

What do you get?

I read through the Google Sniper (yes I bought it!) and I've set up a couple of new sites. Each are promoting products on Clickbank. I've already generated $500 through one site and $200 through another – in less than one month.

I had to purchase domain names and setup hosting, but I have everything in place to do that easily and quickly.

I did just a little bit of research as George explains – actually I started by researching the HOTEST products on Clcikbank and then researched the niches that they belong to. I was able to come up with a couple of 'OK' domain names – meaning that they weren't absolutely the best, but they would work. It didn't take much and it didn't cost me anything but my time to do the research.

My Question is - Why do so many want a lot of money from just one thing when they can certainly have a little bit of money from a lot of things?

You see, if I take these sites that make even $200/mo and just keep doing the research, and adding more and more… and more… before very long I could have 20 sites doing this…

20 x $200 = $4,000 per month ( $48,000/yr)

50 x $200 = $10,000 per month ( $120,000/yr)

100 x $200 = $20,000 per month ( $240,000/yr)

Note: Most products earn the promoting affiliate $35 – $60 per sale – meaning 4 to 6 sales per month to earn just $200 per month.

From the questions that I'm receiving via Email and through this site, I would believe that maybe this concept isn't acceptable as a business model. I think that it is the perfect business model!

Here's why this is important…

Remember in an earlier post I told you that I had been working in just one niche? And that niche pretty much went away – well at least from the standpoint of buying customers… Don't put all of your eggs in one basket – you will have a lot of broken eggs should that basket be dropped.

To be honest with you this 'program' or 'system' is so simple, and once you've done a couple it's even easier… why wouldn't one give it a try?!?!

There is no Pay Per Click (PPC) or any other advertising expense. What are the real costs? For the most part it's just your time and brain power – sorry you do need to be able to think to make this work.

Remember that it doesn't happen over night!

To your continued success,

Michael Hobach

P.S. – I just lauched another site – Gurus Exposed  (http://GurusExposed.com ) – by the time you get to this there should be the first review posted there.