December 11th, 2009 | Posted in Affiliate Marketing, Personal | by Michael Hobach
I wanted to share something with you today, that is inspired by an Email that I received from a long time source of 'niche information…
I was thinking after I received this Email – I'll share more about where to signup to get on this list if you wish towards the end of this post.
It's true! Just two little words rule a every Entrepreneur's world…
Risk and Fear
Over the past several years I've been showing people how to make money – I will be the first to tell you that if you take two people and have them do the exact same thing, one will succeed and the other will fail. Why? Because of who they are inside!
Some people are risk avert - always wanting guarantees… thinking that if someone would just show them step-by-step how something works for others, then they too could do it and be successful.
Some people love taking risks in certain parts of their lives – they will jump out of perfectly good airplanes, or ride their motorcycle without protective gear… almost as if they love taking risks with their lives.
Fear, or lack of fear seems to be what makes these people take the risks that they do…
So what makes one person successful and another not?
I really do think that it has to do with how we each emotionalize the implied Risk in starting a business in the form of Fear…
I know – blah blah blah…
But seriously – if you are one who is so fearful of failure, then maybe you should stay in your cubicle. If you are one who is always looking for the 'sure thing' – then maybe you should just work for someone else.
Being in business takes a certain hardness, and fearlessness if you will. Something inside that makes you decide – then stick with it until it DOES work.
I've been self employed most of my life – something happened to me when I was a kid… well several things happened to me. If you talk to some friends they will tell you that it was probably the screwdrivers in the outlet – but I'm not sure that that was it…
Lets just say that my father told me over and over that I didn't have to be like all the other kids – that I should do what I wanted to do. The funny thing is that when you are a kid you have little fear. No one has filled your head will all of those negative things that would happen to you if you did something one way or didn't do something another way. I will reassure you that I have failed – I've failed a lot in my lifetime. In the beginning it hurt and made me wonder if I stopped being different would I not fail… Hmmm…
Everyone has failures – I've had two marriages fail… but I've got 4 wonderful children (and one grand daughter) as a result. So the risk worth it for me! Will I do it again? Probably, but without producing anymore children of course – too old for that you know! (wink)
I've also had many business ventures fail, or not make it as I had hoped. But I have also had several very successful businesses and once you figure out what doesn't work – you just need to remember that and not do it ever again! Figure out what works and keep doing it over and over.
Think outside the box – smaller is better!
I think what hits most people too is that they think inside the box about business! They think that you have to create something that may become too big to handle – something that just keeps growing and growing… maybe out of control!
The last very successful business that I started did just that – and now there are more than a dozen employees. I am glad that I'm not there to deal with all of that! I like it small – maybe several small businesses at once – easier to deal with…
Ok – so what does this have to do with everything that I have been talking about?
Think… if you find a way to make a couple hundred a month and then you create another – not just like it – but the same business model – all making small amounts of money – all simple to manage – and all easy to do… and duplicate!
That's how we make money the easy way on the Internet!
Do you want me to do this for you?
Do you want me to take you by the hand and show you?
If you answer YES to both or either of these, are you willing to give me a piece of it forever? Think about it and let me know – I'm curious what you are thinking.
The Email that sparked my blog post today was sent to me by Paul Evens. You can check out his nichology site by clicking here.
Also – if you are looking to get started making money online then I would recommend two programs/systems to review – I own both of them (no I wasn't given a copy to say it's good!) and these two are really written for the newbie – get started today.
First program by George Brown – Google Sniper – just click here
Second program by Michael Jones – The Affiliate Code – just click here
I have purchased several other (new) programs and I'm not impressed by what I'm seeing – too much of the 'me too' thing going on. I've even requested refunds! See – that happens… but know that I am evaluating if these new programs show something new, or if a newbie would be able to make it work…
I wish that I could take away all of your fear and tell you that there is no risk. The truth is that the risk of failure is much greater if you do absolutely nothing.
To your continued success…
Michael Hobach
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November 19th, 2009 | Posted in Affiliate Marketing, CPA, Personal | by Michael Hobach
I've been sitting back working on a new project here – I'll be sharing it with you shortly, but right now lets talk about making some money NOW!
If you are on my lists you know that I've been promoting several systems.
Have you had a chance to download your personal copy yet?
Have you read through the material and watched the videos yet?
Have you implemented your first affiliate presell site yet?
WHY NOT?
Below is a screen capture of the ClickBank account that I am using to capture my commissions as I start building this part of my business. Click on the graphic to open a popup with the full-sized image…
This account shows almost $600.00 paid out for just 2 affiliate promotions that I have setup as described in Google Sniper. I set these up a little over a month ago. Actually there is about $1,000 earned, however ClickBank holds the funds to make sure that there are no cancellations. Can you do this? I'll bet you can – if you JUST DO IT!
BTW - the new system by Michael Jones – The Affiliate Code – will also get you started. Actually, TAC has a bit more detail in the videos and system information that gives you more options. Options are good!
Important Note – I've got one site that I setup in the tattoo niche that seems to be overlooked by Google. Now this isn't unusual, and it is important that you realize that not everything that you put out there WILL be evaluated by the search engines. Actually, I can't get Google to crawl this site for the last 4 weeks! Oh well – I'll keep it going and eventually Google will crawl it – or index the current pages.
One more thing – Commission Junction surprise!
I also setup a simple CPA offer through my Commission Junction account. I logged in today to find that I had $80.00 deposited into my bank account from this offer – I do have a small site (page) tied to this, and it is starting to generate some $$. You can't expect everything to happen at once – but these small positive accomplishments will only lead to more and more of the same. Eventually this too will be generating a good six figures!
Now realize that I'm not here to teach you how all of this works! The sytems/programs that I'm promoting are excellent in the way that they explain what you need to know to get started. It might be too much to expect that they explain everything – really! There is no way that one Internet Marketing program can cover everything! I will continue to purchase these programs as each one gives me some good information – something that I maybe didn't have before.
Keep learning and seeking out information to add to your knowledge base.
To your continued success…
Michael Hobach
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October 31st, 2009 | Posted in General | by Michael Hobach
One of the absolute most prolific pieces of advice for prospective affiliates is to work within their passions-to find their niche market in an area of personal interest and stay with it. While there is a place for niche marketing in affiliate marketing, it is not what you have been led to believe that it is. For sure, "work within your personal niche" is one of the worst pieces of advice given to new entrepreneurs, and the cause of multitudes of affiliate failures.
Do what interests you
Do what interests you; find your niche; do what you are passionate about; sell the products that interest you the most…
These are the pieces of advice that entrepreneurs are told time and again. And there is some basis to this thought, some method behind this madness.
The overall belief is that if you choose to do business in an area or 'niche' that you are deeply interested in, that passion will shine through and you will make sales almost accidentally. The feeling is that by selling products or working within your most favorite niche you will have a built-in sense of urgency and desire that will compel you to work on your business and to succeed.
Moreover, by working within a niche category of personal interest you will come prepared. That is, you will come armed with bucket loads of knowledge and experiences with various products so that you don't have to 'waste time' getting up to speed. You'll already know the products that deserve promotion. And you'll know all the promotional background information almost off the top of your head.
The belief is that if you focus on promoting products that are in some way of interest to you, you can easily take care of business. You can construct websites that will sell the products; you can write articles to submit to directories and gain links back to you, the niche expert; you can build blog upon blog and never run out of something great to say about your favorite little widget that so transformed your life as a widget collector (whether you should or not, is another matter, and we'll discuss that later).
Here's the thing about this-none of it is untrue. It is easier to put yourself behind a product you already know. It is easier to hit the ground running when you are already well-versed in matters. It is easier to connect with visitors and readers who are more like you. So why, then, is it a myth to believe that you should focus first and foremost on your personal-interest niche as an affiliate marketers? Why can't that mean virtually automatic sales and commissions?
What's wrong with passion?
The reasoning against personal niche concentration is more simplistic than you might think. And in point of fact, there are some exceptions to the rule, which we can touch upon after you understand why the myth in general is a myth.
Then cut to the chase already, right? What's wrong with doing something you are passionate about?
There is nothing truly wrong with it. But there is something unprofitable about it in an overwhelmingly large percentage of cases. What is unprofitable about this mindset is that it is just too limiting. By choosing your business and products based on one personal preference, you lose the freedom of choice. And that freedom is important, because it is what allows you to give buyers what they want, and saddles you with a limited number of affiliate product options, most of the time in a niche that isn't seeing very high demand.
Very simply, unless your niche interest happens to be in products or subject areas that coincide with what people are ready to buy, it does not come with the most essential element of affiliate marketing success-built-in customers.
To your continued success…
Michael Hobach
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October 31st, 2009 | Posted in General | by Michael Hobach
What you most need to know, then, is how to build that small-niche site.
To reiterate, the purpose of this site is to develop a very consumer-specific website that provides information and resources for the person who is looking to buy a product of this type. That's from the buyer's perspective.
But you have search engines to please, too, so that content will need to do double-duty and also help you be found and ranked well for your target keywords and target audience.
There are two basic components to these small sites. Those are
- Articles and buyer-centric information
- Products
The pages of your website will be split amongst these two components. It probably should not be a straight 50/50 split. The division should be weighted more in favor of information than products. This will serve two purposes:
- Information gives the buyer all the supporting information and details they need to decide to buy.
- Information provides more feed for search engines so that buyers can find you.
However you decide to structure the actual website, it should have a simple division-information and products.
The product pages are simple. Create a page for each individual product that gives the specifics on the product (often the information provided by the affiliate). You need to give enough detail without overdoing it. Set up the product pages so that when the visitor performs the desired action-clicks a 'buy' button, or opts for a free sample or service-they are taken to the affiliate website, where they [hopefully] will order and purchase your product.
The informational pages require a little bit more work, but not too much. Each of these pages should host one piece of supporting information which helps your visitor decide to buy. It should be an article, product review, or product comparison. As you'll learn later, these are the things that will really draw the very specific and targeted ready to buy consumers that you want. This is the information that they are looking for just prior to purchase, and so it is the information that is most likely to net serious buyers, and not just curious visitors.
Back to our example, if we have five muscle-building supplements, we'll have five pages of products and perhaps ten pages with articles and comparisons. Use the articles to address the concerns of people in the market for supplements, and include topics important to them. They might be side-by side comparisons, reviews of specific powders, or topics such as "Five Tips for Building More Muscle."
Now you've given your already needy buyers the two things they need to decide to buy your products-additional information, and the place to make the purchase.
Bottom line – if you have a passion and you have the information that others want (not need), then venture into this are first. Once you have something online and you feel comfortable then consider researching some niche that is hot and do the samething with that. Don't do just one – keep building and adding more and more sites for more and more niches.
To your continued success,
Michael Hobach
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October 22nd, 2009 | Posted in Affiliate Marketing | by Michael Hobach
Here is a concept… Setup a lot of little things that each generate a small amount each on their own!
What do you get?
I read through the Google Sniper (yes I bought it!) and I've set up a couple of new sites. Each are promoting products on Clickbank. I've already generated $500 through one site and $200 through another – in less than one month.
I had to purchase domain names and setup hosting, but I have everything in place to do that easily and quickly.
I did just a little bit of research as George explains – actually I started by researching the HOTEST products on Clcikbank and then researched the niches that they belong to. I was able to come up with a couple of 'OK' domain names – meaning that they weren't absolutely the best, but they would work. It didn't take much and it didn't cost me anything but my time to do the research.
My Question is - Why do so many want a lot of money from just one thing when they can certainly have a little bit of money from a lot of things?
You see, if I take these sites that make even $200/mo and just keep doing the research, and adding more and more… and more… before very long I could have 20 sites doing this…
20 x $200 = $4,000 per month ( $48,000/yr)
50 x $200 = $10,000 per month ( $120,000/yr)
100 x $200 = $20,000 per month ( $240,000/yr)
Note: Most products earn the promoting affiliate $35 – $60 per sale – meaning 4 to 6 sales per month to earn just $200 per month.
From the questions that I'm receiving via Email and through this site, I would believe that maybe this concept isn't acceptable as a business model. I think that it is the perfect business model!
Here's why this is important…
Remember in an earlier post I told you that I had been working in just one niche? And that niche pretty much went away – well at least from the standpoint of buying customers… Don't put all of your eggs in one basket – you will have a lot of broken eggs should that basket be dropped.
To be honest with you this 'program' or 'system' is so simple, and once you've done a couple it's even easier… why wouldn't one give it a try?!?!
There is no Pay Per Click (PPC) or any other advertising expense. What are the real costs? For the most part it's just your time and brain power – sorry you do need to be able to think to make this work.
Remember that it doesn't happen over night!
To your continued success,
Michael Hobach
P.S. – I just lauched another site – Gurus Exposed (http://GurusExposed.com ) – by the time you get to this there should be the first review posted there.
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October 9th, 2009 | Posted in General, Personal | by Michael Hobach
My entire life I have worked hard and done more than my share. In 1995, as I've mentioned before, I started my own ISP business. I have never worked so hard – and I've promised myself that I wouldn't do that again! It wasn't the hard work so much as the commitment of my time.
In 2001 I moved away from the office – I used to live within 10 minutes of the office and datacenter. My time was always being eaten up by the business. I moved to more than 30 minutes from the office and started to pull back – my son was now in charge… well he had the responsibility at least.
I slowly pulled away from the day to day business and started looking at some things that would give me some freedom. You see working for yourself doesn't always mean that you have freedom to do a lot of fun things!
I did take a lot of vacations during the early 2000's – mostly to Florida where I bought a timeshare. BTW – don't ever do this! If you have cash to pay for one of these things like I did then put the money into a condo or some other property. My opinion at this point of course.
In 2004 I dove head first into something that has always been an interest of mine – Real Estate! Yep – I figured out how to flip properties with a single back-to-back closing. I was encouraged to write an e-book and all I will say is that the rest is history!
I've written a number of e-books for the Real Estate niche – and between 2004 and 2007 I made a really good living on these books and marketing to this niche. I also went through a divorce at the same time and my energy was not focused at all from time to time. I did enjoy the automatic income and the easy life.
You see, there are a lot of ways to make money online. The main point and something you need to really realize – you must set a course and never look back. My books, training, and other online services made me a good chunk of change – actually, I was enjoying online sales in excess of $100k per year just from the sales of my books. In 2008 that dropped to about $30k per year because of the economy and the Real Estate market. Most 'wannabes' just couldn't see how this could work.
Well I can tell you that I've flipped a number of properties for myself and I've overseen a bunch more. On average I would pocket about $19k per transaction. Not too bad considering I just did all of the leg work and thinking…
That's all gone now – I've pretty much pulled out of the Real Estate market niche. I still work on simple projects and maintain several web sites. Actually you can see the part of my collection of my books that still applies to the market today at http://ShortSaleBooks.com – the sales keep coming in, but I can't pay the bills with sales from this one niche.
Over the last couple of years I've worked to get my life back together and to get a better focus on what I was doing – I still earn a good living online, but I'm working to diversify. You see while Real Estate and the RE niche provided a good income for a number of years, it wasn't my real passion. And because the RE niche was a really hot niche at the time – a lot of 'buyers' – it made me a lot of money… I ignored my first rule – diversification.
So what is my real passion? The technology that runs the Internet of course!
I've been involved in technology my entire life – I love to see web sites come to life and I love to see them rise to the top of the search engines. This is where I live…
Now I'm finding a lot of little niches where I can apply what I know – it's working. And I'm going to share some of this with you here on this site so stay tuned.
Here's something interesting – did you know that the tattoo niche is hot but not many marketers are participating… hmmm… I see an opportunity. Let me do some research!
No I don't have any tattoos and I don't know anything about tattoos… although I have dated several women with tattoos…
To your continued success…
Michael Hobach
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