Build It And They’ll Come Or Will They

What you most need to know, then, is how to build that small-niche site.

To reiterate, the purpose of this site is to develop a very consumer-specific website that provides information and resources for the person who is looking to buy a product of this type.  That's from the buyer's perspective. 

But you have search engines to please, too, so that content will need to do double-duty and also help you be found and ranked well for your target keywords and target audience.

There are two basic components to these small sites.  Those are

1. Articles and buyer-centric information
2. Products

The pages of your website will be split amongst these two components.  It probably should not be a straight 50/50 split.  The division should be weighted more in favor of information than products.  This will serve two purposes:

1. Information gives the buyer all the supporting information and details they need to decide to buy.
2. Information provides more feed for search engines so that buyers can find you.

However you decide to structure the actual website, it should have a simple division-information and products.

The product pages are simple.  Create a page for each individual product that gives the specifics on the product (often the information provided by the affiliate).  You need to give enough detail without overdoing it.  Set up the product pages so that when the visitor performs the desired action-clicks a 'buy' button, or opts for a free sample or service-they are taken to the affiliate website, where they [hopefully] will order and purchase your product.

The informational pages require a little bit more work, but not too much.  Each of these pages should host one piece of supporting information which helps your visitor decide to buy.  It should be an article, product review, or product comparison.  As you'll learn later, these are the things that will really draw the very specific and targeted ready to buy consumers that you want.  This is the information that they are looking for just prior to purchase, and so it is the information that is most likely to net serious buyers, and not just curious visitors.

Back to our example, if we have five muscle-building supplements, we'll have five pages of products and perhaps ten pages with articles and comparisons.  Use the articles to address the concerns of people in the market for supplements, and include topics important to them.  They might be side-by side comparisons, reviews of specific powders, or topics such as "Five Tips for Building More Muscle."

Now you've given your already needy buyers the two things they need to decide to buy your products-additional information, and the place to make the purchase.

Bottom line – if you have a passion and you have the information that others want (not need), then venture into this are first. Once you have something online and you feel comfortable then consider researching some niche that is hot and do the samething with that. Don't do just one – keep building and adding more and more sites for more and more niches.

To your continued success,

Michael Hobach

How To Make Money Online

I’ve been trying to figure out just how to convey all of this information to you. If you’ve been following me for any length of time you know that I just write – what I feel and I really don’t hold much back!

So let me start with the obvious stuff you’ve been bombarded with and why you might be skeptical of the whole concept of making money online…

What’s being beat into our heads

I’m sure that you have heard a lot about affiliate marketing, or article marketing or a number of other concepts for making money online. I’m sure you have seen these new malls that are springing up online supposedly to sell things that everyone is buying anyway… and I’m sure you have seen the Internet version of so many MLM / NM companies…. Right?!

I’m here to tell you in simple terms how to make money on the Internet…

Are you ready to know the simple truth about making money?

I bet you are!

Before I come right out and say it I’m going to attempt to get you to think… I do believe that too many people are stuck – they can’t seem to think outside of what they already know to be true. In other words, if you talk to friends and family you will probably hear them talk about getting a raise… or getting a new job… or maybe a second or third job! That is because that is how they were raised to think – maybe you think the same way.

Ok – first let me tell you that anything and everything that YOU buy or pay for is available at a wholesale price – or it is available from someone / someplace (on the Internet) where they pay you a commission through their affiliate program when someone buys their product or service through your efforts.

You are thinking right now – yeah Mike I know that and next you are going to suggest that I buy something at wholesale or through an affiliate link and then try to sell it on my own web site… Nope! Not what I’m suggesting at all.

Actually I just want you to understand that pretty much anything you can think of has some way of making money from it’s sale.

Someone has to buy something before anyone makes money!

Here is a concept –

You can only make money when someone buys something…

Simple concept right?

So now I’m going to throw something at you again…

If you can only make money when someone buys something then wouldn’t you want to be involved in promoting something that a whole lot of people are spending their money on?

Ok – now you are thinking that I’m about to push to you some specific product that is in high demand…

The truth is that there is no one product or service that by itself can fulfill this need!

I’m confused Mike – what are we going to sell or promote? How are we going to make money online?

Well not so fast – we have a lot of things to talk about first…

For now I want you to think about something that you bought recently that you just had to have! Something that others are buying as well – maybe family or friends suggested this item or service – but the point is that you got online and did some research and then bought one.

Think about the process of finding it…

• How did you look for it?
• Where did you go?
• Did you use a search engine? Which one?
• Is it only available from one company or do many have it?

Start a journal of what you are doing – log search phrases, vendors, where they show up in the search results, etc.

Remember that there is no one product or service that is better than another to make money online.

Remember that there are trends – could you have made money selling rocks when Pet Rocks were the craze? You bet – without even trying!

Remember that what you have to sell may not be what people are buying – to make money on the Internet you must find a product that has people already looking for it – and in mass!

Remember that everything that people are buying has the possibility to make YOU money.

Ok – give me your thoughts on this – don’t ask me to explain this any more than I already have here! Please!

This site is setup to give you, or anyone, the opportunity to find something or some way to make money online.

IMPORTANT NOTE!

I am receiving Emails from those on my list here who think that they have the ultimate way to make money online. To be honest – I don’t want to hear about them. Most are MLM or Network Marketing um… schemes – been there, tried that – doesn’t… I’ll explain next time! Just don’t send these URL’s to me!

To your continued success,

Michael Hobach