Affiliate Marketing Within Your Niche Fact Or Fiction

One of the absolute most prolific pieces of advice for prospective affiliates is to work within their passions-to find their niche market in an area of personal interest and stay with it.  While there is a place for niche marketing in affiliate marketing, it is not what you have been led to believe that it is.  For sure, "work within your personal niche" is one of the worst pieces of advice given to new entrepreneurs, and the cause of multitudes of affiliate failures.

Do what interests you

Do what interests you; find your niche; do what you are passionate about; sell the products that interest you the most…

These are the pieces of advice that entrepreneurs are told time and again.  And there is some basis to this thought, some method behind this madness.

The overall belief is that if you choose to do business in an area or 'niche' that you are deeply interested in, that passion will shine through and you will make sales almost accidentally.  The feeling is that by selling products or working within your most favorite niche you will have a built-in sense of urgency and desire that will compel you to work on your business and to succeed.

Moreover, by working within a niche category of personal interest you will come prepared.  That is, you will come armed with bucket loads of knowledge and experiences with various products so that you don't have to 'waste time' getting up to speed.  You'll already know the products that deserve promotion.  And you'll know all the promotional background information almost off the top of your head.

The belief is that if you focus on promoting products that are in some way of interest to you, you can easily take care of business.  You can construct websites that will sell the products; you can write articles to submit to directories and gain links back to you, the niche expert; you can build blog upon blog and never run out of something great to say about your favorite little widget that so transformed your life as a widget collector (whether you should or not, is another matter, and we'll discuss that later).

Here's the thing about this-none of it is untrue.  It is easier to put yourself behind a product you already know.  It is easier to hit the ground running when you are already well-versed in matters.  It is easier to connect with visitors and readers who are more like you.  So why, then, is it a myth to believe that you should focus first and foremost on your personal-interest niche as an affiliate marketers?  Why can't that mean virtually automatic sales and commissions?

What's wrong with passion?

The reasoning against personal niche concentration is more simplistic than you might think.  And in point of fact, there are some exceptions to the rule, which we can touch upon after you understand why the myth in general is a myth.

Then cut to the chase already, right?  What's wrong with doing something you are passionate about?

There is nothing truly wrong with it.  But there is something unprofitable about it in an overwhelmingly large percentage of cases.  What is unprofitable about this mindset is that it is just too limiting. By choosing your business and products based on one personal preference, you lose the freedom of choice.  And that freedom is important, because it is what allows you to give buyers what they want, and saddles you with a limited number of affiliate product options, most of the time in a niche that isn't seeing very high demand.

Very simply, unless your niche interest happens to be in products or subject areas that coincide with what people are ready to buy, it does not come with the most essential element of affiliate marketing success-built-in customers.

To your continued success…

Michael Hobach

A Lot of Little Things Equals Something Big

Here is a concept… Setup a lot of little things that each generate a small amount each on their own!

What do you get?

I read through the Google Sniper (yes I bought it!) and I've set up a couple of new sites. Each are promoting products on Clickbank. I've already generated $500 through one site and $200 through another – in less than one month.

I had to purchase domain names and setup hosting, but I have everything in place to do that easily and quickly.

I did just a little bit of research as George explains – actually I started by researching the HOTEST products on Clcikbank and then researched the niches that they belong to. I was able to come up with a couple of 'OK' domain names – meaning that they weren't absolutely the best, but they would work. It didn't take much and it didn't cost me anything but my time to do the research.

My Question is - Why do so many want a lot of money from just one thing when they can certainly have a little bit of money from a lot of things?

You see, if I take these sites that make even $200/mo and just keep doing the research, and adding more and more… and more… before very long I could have 20 sites doing this…

20 x $200 = $4,000 per month ( $48,000/yr)

50 x $200 = $10,000 per month ( $120,000/yr)

100 x $200 = $20,000 per month ( $240,000/yr)

Note: Most products earn the promoting affiliate $35 – $60 per sale – meaning 4 to 6 sales per month to earn just $200 per month.

From the questions that I'm receiving via Email and through this site, I would believe that maybe this concept isn't acceptable as a business model. I think that it is the perfect business model!

Here's why this is important…

Remember in an earlier post I told you that I had been working in just one niche? And that niche pretty much went away – well at least from the standpoint of buying customers… Don't put all of your eggs in one basket – you will have a lot of broken eggs should that basket be dropped.

To be honest with you this 'program' or 'system' is so simple, and once you've done a couple it's even easier… why wouldn't one give it a try?!?!

There is no Pay Per Click (PPC) or any other advertising expense. What are the real costs? For the most part it's just your time and brain power – sorry you do need to be able to think to make this work.

Remember that it doesn't happen over night!

To your continued success,

Michael Hobach

P.S. – I just lauched another site – Gurus Exposed  (http://GurusExposed.com ) – by the time you get to this there should be the first review posted there.

Inborn Programming Is One Of The Secrets To Marketing Success

Gaining modest results from marketing by playing it safe and adhering to traditional techniques can work very well for some companies. They trudge along with a reasonable amount of success without ever looking beyond to see what else they might be able to achieve. 

Why is it then that some companies succeed beyond the wildest dreams of most people, even if their products or services are average at best?

Quite often it all comes down to marketing. How it is approached and what techniques are used can make all the difference in the world. When more than modest results are desired, it is imperative to think outside the box and tap into the secrets that some of the most successful companies from Madison Avenue to Hollywood have long known about. There are methods that go beyond the tried and tested norms that can make campaign results soar.

One of the biggest secrets used by major companies in their marketing efforts involves appealing to the inborn programming people are simply wired with at birth.  
Think this does not matter? Well, think again.

Just as certain animals migrate at set times during the year and most living creatures are born with an innate sense to protect their young, humans come preprogrammed with certain ingrained traits. When these traits are triggered through marketing, people respond without even knowing why in many cases. They will favor products marketed under programs that trigger their programming and they will make purchases even if another product is cheaper, prettier or even just plain better.

When marketing efforts use traditional techniques for promoting products and services, they can pay off, of course. This is why so many companies fail to take their efforts to the next level. They just don’t know a next level even exists. If they do, they are unaware of how to make the secrets work for them.

Companies that have made it to the upper levels in their industries, however, often rely on different techniques to get the word out about what they have to offer. They have learned to activate the inborn programming of people to drive their businesses forward. When this happens, consumers tend to beg for a product rather than have to be asked to purchase it.

Consider some of the most successful companies in the world. Their products speak for themselves. People inherently trust them and make purchases even if another option that is better is readily available.

The same understanding of inborn programming has long been evidenced in Hollywood where moviemakers appeal to the subconscious to get people to buy tickets to shows that might not even be all that good. Fast-paced trailers that flash gripping images in rapid succession can sell even the most mediocre of stories and turn them into real box office blockbusters.

One of the biggest secrets to corporate success is already found locked in the subconscious of consumers all over the world. Products and services do not have to be “the best” to sell that way. The marketing, however, has to be right. Appeal to consumers on the right level and success beyond the wildest dream is likely to follow. Stick with tried and tested techniques and modest gains are likely all a company will see.